Social media platforms like TikTok, Instagram, and YouTube have revolutionized how music is promoted. Artists can now connect directly with fans, launch viral campaigns, and build audiences without relying on traditional media outlets. This democratization of music promotion has allowed independent artists to thrive. However, it also means musicians must be savvy digital marketers, constantly engaging with their fanbases and creating shareable content. This article explores strategies for leveraging social media effectively, from creating viral challenges to interacting with followers.